PANDORA WORLD

Welcome to Pandora World. Learn about what happens behind the scenes at Pandora, including craftsmanship, sustainability practices and the rich history behind the brand.

Your guide to birthstone-inspired jewellery

Birthstones are a celebration of who we are. Whether your traditional birthstone colour is tranquil aquamarine or vibrant green, wearing jewellery inspired by your birthstone is a way of connecting with yourself and affirming what matters to you.

Which topics are you curious about?

Discover the stories behind Pandora, from sustainability, design and craftsmanship to the passions that drive us. Click on a topic to see more.

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PANDORA PASSIONS

Sustainability

As a leading global company, we look closely at how we bring our jewellery to consumers in a responsible way. From becoming low-carbon and focusing on circularity to being an example of an inclusive, diverse and fair organisation, discover the many ways Pandora is committed to driving sustainability and transparency in our operations.

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